As MIDO 2026 drew to a close, an industry feast centered on "vision" and "aesthetics" came to a temporary end. With the theme "GLOBAL EYEWEAR, GOLD STANDARD," this exhibition gathered top global forces to collectively define the benchmark of excellence for the eyewear industry.
On this dazzling stage, JIMEI, having completed a comprehensive brand upgrade, presented its booth under the theme "Crafting with Ingenuity, Nature in Every Detail." Not only did it present a profound revolution in vision and philosophy, but it also showcased to the world its new paradigm and firm commitment as a leader in material aesthetics.
Nature Revealed Within a Compact Space – A Stunning Debut of the Upgraded Image
Upon entering the JIMEI booth, the thematic concept of "Crafting with Ingenuity, Nature in Every Detail" made an immediate impact. The entirely new brand visual system made its complete debut on the international stage for the first time, attracting the attention of global clients and designers with its highly modern and rationally aesthetic design language. The core visual symbol – a rectangular "window" – ingeniously permeated the spatial design, display layout, and every detail, symbolizing an open, insightful vision and limitless possibilities for co-creation. The inherent rectangular beauty of cellulose acetate sheets harmoniously merged here with the brand's "JIMEI" (Gathering Beauty) philosophy, condensing the simplicity of material and the sophistication of design within the compact booth, illustrating the extraordinary vitality of natural materials refined through masterful craftsmanship.
The newly upgraded Chinese and English logotypes, with their simple, steady, and international style, clearly convey the brand's professional ethos and aesthetic pursuit. On-site, a visual narrative woven with the five colors – JIMEI Red, Co-creation Orange, Inspiration Yellow, Technology Blue, and Eco Green – vividly demonstrated the brand's complete value chain, from material R&D and color innovation to technological empowerment and a sustainable future, immersing every visitor in the world of "Material Aesthetics" built by JIMEI.
Responding to the Gold Standard: Excellence Achieves Value
The theme "Global Eyewear, Gold Standard" proposed at this year's MIDO resonated profoundly with JIMEI's upgraded core philosophy of "Excellence Achieves Customer Value." At the exhibition, JIMEI not only showcased its outstanding quality and extensive color library as a leading global supplier of cellulose acetate sheets but also, through a series of high-end customized solutions, demonstrated what it means to "achieve quality through craftsmanship and define materials with aesthetics."
From the relentless pursuit of perfection in craftsmanship details to the keen insight into fashion trends, JIMEI proved that materials are far more than just functional substrates; they are a key medium carrying brand spirit and inspiring design creativity. This customer-centric philosophy, dedicated to achieving mutual success through continuous innovation and sincere service, is precisely JIMEI's profound response to and practice of the industry's "Gold Standard."
Gathering Forces to Move Forward, Co-shaping a Sustainable Future
This Milan exhibition served as the first comprehensive review and presentation of the results of JIMEI's brand upgrade strategy. The renewal of brand philosophy, visual identity, and strategic positioning signifies that JIMEI has transformed from an experienced material manufacturer into a partner driven by technology, environmental sustainability, and aesthetics, aiming to "co-create infinite possibilities of beauty" with global brands.
Looking ahead, JIMEI will continue to uphold its mission of "Gathering Fashionable Beauty," deepen its exploration in green manufacturing and sustainable development, connect with users through innovation, and connect with the future through materials. We believe that every material innovation, the birth of every hue, and the realization of every design represent a step forward with global partners towards a better vision.
The exhibition may have concluded, but a new journey has already begun
We extend our gratitude to all partners, clients, friends, and industry colleagues who visited the JIMEI booth and offered their attention and support. Let us look forward to joining hands on the path of "gathering" the beauty of diverse materials, inspiration, technology, and vision, to co-create the next golden era together.
JIMEI – Gather Beauty, Create the Future.
